PRG Redesign

Production Resource Group is the global partner of choice for the world’s leading entertainment and event producers, designers, and creative talents. They reached out to redesign the website from the ground up, starting with the architecture. The goal was to make the navigation throughout the site more intuitive, minimize the copy and most of all prioritize the images that tell the story of who they are.

The final product was was mostly balanced between previously created content model and testing the flows through prototyping and choosing the most natural flow for the user.