Audience Manager

Audience Manager is the primary access point in managing first-party audience solutions. This products was developed in preparation for the world without 3rd party cookies by taking control of users’ own data and activating it across the premium email channels. Audience Manager allows users to create Custom, Dynamic, and Lookalike Audiences built from their own unique data. Users can target, exclude, or re-arrange their new or existing customers accross the LiveIntent email exchange. Audience manager also allowed to deliver audiences for targeting in email newsletters. Marketers could connect their first party audiences for targeting or suppression in LiveIntent’s email exchange.